Given OGA's traffic profile, it doesn't make sense to sell an entire single day or week to one advertiser. An average visit to OGA is like 8 page loads, which means if we had a single advertiser, a visitor would see the same ad 8 times. If we don't have a bunch of different ads in rotation, click rates will be terrible, which means we won't be able to sell as many ads. (Note that this is ultimately why I'm not going to go with Project Wonderful. It's caters to sites that usually only get one page load per user.)
I also don't want to get into having to manage advertisements every day or every week. I don't have the time.
Actually, CC-BY isn't a whole lot more restrictive than CC0, apart from asking for attribution. It's got some annoying quirks with DRM, but you can add an exception to fix that issue.
The highest bid for a week on any similarly trafficked site was $30. It was a webcomic, but I'd have to see an example of some non-webcomic sites on PW.
I've looked into what sites with a similar number of hits to OGA are getting from Project Wonderful, and it just doesn't pay well enough for it to be worth it, unfortunately.
I just thought of another thing I could do for people paying to run ads:
On the front page, have a non prominent block that has links to all of the current OGA sponsors, and then have another page that has links to all current and former sponsors. That way you'll get a permanent link for buying ads once on OGA. This would mostly be to help increase page rank, since I doubt a lot of people will click on them.
I'm only running ads I've personally reviewed, and all ads are going to be hosted here on OGA, which means that they won't slip through the way they do with big advertising companies.
Given OGA's traffic profile, it doesn't make sense to sell an entire single day or week to one advertiser. An average visit to OGA is like 8 page loads, which means if we had a single advertiser, a visitor would see the same ad 8 times. If we don't have a bunch of different ads in rotation, click rates will be terrible, which means we won't be able to sell as many ads. (Note that this is ultimately why I'm not going to go with Project Wonderful. It's caters to sites that usually only get one page load per user.)
I also don't want to get into having to manage advertisements every day or every week. I don't have the time.
Good call. Fixed.
Very nice! :)
Actually, CC-BY isn't a whole lot more restrictive than CC0, apart from asking for attribution. It's got some annoying quirks with DRM, but you can add an exception to fix that issue.
The highest bid for a week on any similarly trafficked site was $30. It was a webcomic, but I'd have to see an example of some non-webcomic sites on PW.
I've looked into what sites with a similar number of hits to OGA are getting from Project Wonderful, and it just doesn't pay well enough for it to be worth it, unfortunately.
I just thought of another thing I could do for people paying to run ads:
On the front page, have a non prominent block that has links to all of the current OGA sponsors, and then have another page that has links to all current and former sponsors. That way you'll get a permanent link for buying ads once on OGA. This would mostly be to help increase page rank, since I doubt a lot of people will click on them.
I'm not going to have a "report this ad" button because I'm not going to be running anything objectionable, or that I don't know about.
As such, I think most clicks would be more along the lines of "I don't like ads," which isn't really useful information.
With regard to spam ads:
I'm only running ads I've personally reviewed, and all ads are going to be hosted here on OGA, which means that they won't slip through the way they do with big advertising companies.
If you're selling ad space on Project Wonderful, how much on average does it pay per unit of traffic your site gets?
Several people have suggested that I look into them now.
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